搜索引擎作弊及反作弊技术探究

一些网页为了更容易被用户检索访问,采用作弊手段欺骗搜索引擎来提高排名。搜索引擎作弊具备多样性和复杂性,而且往往是多种作弊方式相互结合共同作弊,给搜索引擎的反作弊检测带来了不小困难。文章从分析搜索引擎作弊流行原因出发,对当前比较流行的搜索引擎作弊方式进行了初步研究及分类,对作弊的工作过程及方式进行了综述,针对目前每种作弊技术对应的反作弊技术进行了比较分析,并对未来反作弊技术的发展方向进行了展望。

Research on web spam and spam detection techniques of search engine

Based on the drivers of interests,there have been many cheating technique relying on Search Engines Spam,to make it easier for the user to visit.Search Engine Spam is diverse and complex,and often combined together to cheat,which has brought difficulties in anti-spam detect.Stating from the reason of Search Engine Spam,the paper analyzes and classificates the current method of search engine spam,summarizes the details of cheating and the effective anti-cheating,what’s more,the paper also predicts the development of the future anti-spam.