| 图书馆服务营销与推广研究 |
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| 引用本文： | 方立.图书馆服务营销与推广研究[J].科技情报开发与经济,2011,21(18):8-11. |
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| 作者姓名： | 方立 |
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| 作者单位： | 大连医科大学图书馆,辽宁大连,116044 |
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| 摘 要： | 阐明了图书馆开展服务营销的必要性,分析了图书馆服务营销的现状,指出了存在的问题,有针对性地提出了图书馆营销的可行性方案。
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| 关 键 词： | 图书馆服务 服务营销 可行性方案 |
Study on the Library's Service Marketing and Promotion |
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| FANG Li.Study on the Library's Service Marketing and Promotion[J].Sci-Tech Information Development & Economy,2011,21(18):8-11. |
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| Authors: | FANG Li |
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| Abstract: | This paper expounds the necessity of library's service marketing,analyzes the present situation of library's service marketing,points out some problems existing in library's service marketing,and puts forward some corresponding feasibility programs on library's service marketing. |
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| Keywords: | library service service marketing feasibility program |
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