| 浅谈广告图形与文案的统一 |
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| 引用本文： | 唐晓梅.浅谈广告图形与文案的统一[J].攀枝花学院学报,2007,24(4):59-61. |
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| 作者姓名： | 唐晓梅 |
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| 作者单位： | 攀枝花学院艺术学院,四川攀枝花,617000 |
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| 摘 要： | 广告是一种集艺术性和功利性为一体的有偿的、有责任的传递信息的活动。广告作品中的图形与文字同艺术作品一样要可偿、可闻、可视、可读。一幅成功的广告作品必定是图形、图片的精心安排和文字的巧妙运用的杰作,使整幅广告达到完美和谐的统一。
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| 关 键 词： | 图形 文案 统一 |
The Unity Graphics and Text in Advertising |
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| Tang Xiao-mei.The Unity Graphics and Text in Advertising[J].Journal of Panzhihua University,2007,24(4):59-61. |
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| Authors: | Tang Xiao-mei |
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| Institution: | School of Art, Panzhihua University, Panzhihua 617000, Sichuan |
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| Abstract: | AD is a paid,responsible activity of transmiting messages which get artistry and utility united.Graphics and words in an advertisement should can be redeemed,heard,seen and read just like works of art.Graphics,pictures and words should be meticulously arranged and used in a successful advertising works.So that the entire advertising can achieve the unity of perfection and harmony. |
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| Keywords: | Graphics words unity |
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