诗与画的交融--论广告词与广告画面的关联

本文基于诗与画的规定，探讨了诗与画的重要关系．揭示了广告设计中广告词与广告画面的关联，一方面，广告词在广告中具有极其重要的作用及广告画面对广告的影响；另一方面．就词与画的关联提出一些值得注意的问题。由此说明只有诗与画的融合，才能达到广告美的至境。无视这些，将无助于增进对广告词与广告画面及其关联的深刻认识与理解。

Identification: Between Poetry and Painting--On the Relation Between Advertisement Term and Advertisement picture

The stipulation against the painting of verse is based on by the original , and probed into the significant relationship against the painting of verse , and promulgated in the advertisement design advertisement term together with advertisement picture relation, and the advertisement term is living in the advertisement to have that the significant main action and the poster confronts the advertisement effect to the for one thing ; The other side , the term is propose the problem that some merit paying attention to against painting relation .Merely illustrating the amalgam against the painting of verse thus , it is pretty till the boundary to attain the advertisement . Disregard these and shall not there is not assist to enhance to the advertisement term reaching such relation profound against the advertisement picture to understand against comprehending.