| 网络环境下企业竞争情报的收集 |
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| 引用本文： | 王中晶.网络环境下企业竞争情报的收集[J].科技情报开发与经济,2012,22(16):89-91. |
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| 作者姓名： | 王中晶 |
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| 作者单位： | 郑州大学信息管理系,河南郑州,450001 |
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| 摘 要： | 阐述了竞争情报的定义,讨论了网络环境下企业竞争情报收集的原则、途径和策略,指出应注重信息收集过程中的成本与效益,从而促进企业在激烈的竞争环境中更好地生存和发展。
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| 关 键 词： | 竞争情报 情报收集 企业竞争 |
Discussion on the Collection of Enterprise Competitive Intelligence under the Network Environment |
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| WANG Zhong-jing.Discussion on the Collection of Enterprise Competitive Intelligence under the Network Environment[J].Sci-Tech Information Development & Economy,2012,22(16):89-91. |
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| Authors: | WANG Zhong-jing |
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| Institution: | WANG Zhong-jing |
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| Abstract: | This paper expounds the definition of competitive intelligence, discusses the principles, paths and strategies of the collection of enterprise competitive intelligence under the network environment, and points out that the cost and benefit should be emphasized in the process of information collection for promoting the better existence and development of enterprise in competitive environment. |
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| Keywords: | competitive intelligence information collection competition among enterprises |
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