微博在大学生思想政治工作中的运用

微博作为一种新型信息发布和交流的网络应用工具,以其便捷、开放、互动、操作简单等特点吸引着大学生群体,影响着大学生的生活方式和认知行为,同时,也为做好大学生思想政治教育工作带来机遇和挑战.高校思想政治教育工作者要善于利用微博平台,打造校园文化新载体,学会利用网络开展思想政治工作,提升学生利用微博的素养,进而推进大学生思想政治教育工作有效开展.

Ideological education of college students with micro-blogs

As a a new platform of infonnatioh transmitting and exchanging at information age, the microblog has appealed to an increasing number of college students and has a great impact on the patterns of their cogni- tive behavior and ways of life with its convenience, openness, interaction and the advantage of easy and sim- ple to handle.The microblog has brought new opportunities and challenges to college students＇ ideological edu- cation. The educational workers who are committed to college students＇ ideological education should make full use of the information transmission platform of microblog to make it an effective carrier of campus cul- ture, to carry out ideological and political work through the internet with this new technique, to improve stu- dents＇ literacy of employing microblog and move forward the college students＇ ideological and political work.