基于5W模型的教育认同效果影响因素实证——以高校思想政治教育为例

基于传播学视角，借助5W模型，实证了高校思想政治教育传播过程中传播主体、传播内容、传播渠道、传播对象等因素对思想政治教育认同效果的影响.结果表明，传播者与接受者关系强度、传播者专业能力、传播对象专业能力、传播内容、传播媒介均对思想政治教育认同效果有显著的正向影响，且传播内容、传播媒介、传播者与接受者关系强度对当前高校思想政治教育认同效果的影响最大.因此，当前高校思想政治教育应着力创新并丰富传播内容，系统运用好现代社会化媒介，借助“课程思政”强化教育主体双方的关系，进而促进高校思想政治教育认同的效果.

Empirical Study on Factors Influencing Identification of Ideological and Political Education in Colleges and Universities Based on 5W Model

From the perspective of communication science and based on the 5W model, this paper empirically studies the influence of communication factors, including communication subject, communication content, communication channels and receivers on the identification effect of ideological and political education in the process of communication of ideological and political education in colleges and universities. The research finds that the strength of the relationship between the communicator and the receiver, the professional competence of the communicator, the professional competence of the communicator, the content of the communication and the media have significant positive effects on the identification effect. And the content of the communication, the media and the strength of the relationship between the communicator and the receiver have more significant positive effects than other factors. Therefore, the current ideological and political education in colleges and universities should focus on innovating and enriching the content of communication, systematically utilizing modern social media, strengthening the strength of the relationship between the two sides of the main body of education with the help of curriculum ideological and political and thus promoting the effect of ideological and political education identification in colleges and universities.