公用事业自动控制设备的营销战略

当前自动控制系统设备已深入人们生活的各个角落,尤其是公用事业企业的生产、调度、控制等自动化程度已经比较高,这些系统设备稳定而高效的运转是公用事业企业能否为社会提供完善服务,从而营造和谐社会的一个重要保障手段.因此,公用事业企业无不加大了对自动控制系统的重视程度,形成了独特的使用和采购特色,这对公用事业自动控制设备的供应商也提出了新的更高的要求.通过对公用事业企业自身特点的分析,结合自动控制设备市场特点,分析当前国内公用事业企业自动控制设备的采购特点,提出公用事业自动控制设备供应商的营销战略和营销措施的确定思路,明确指出同客户的长期合作、争取共赢是制胜的必由之路.同时还探讨了公用事业自动控制设备营销工作中应该注意的问题,使设备供应商能够更好的服务社会.

Marketing Strategy of Automatic Control Equipments

Nowadays automatic control equipment has gone deep into everywhere of the people lives.The automatic degree is higher and higher for public utilities in the fields of production,dispatch and control systems.These equipments which work stably and efficiently can provide better services for public utility corporations.The public utility corporations have developed their unique characteristics for purchase.These corporations attach more importance to the automatic control systems.New requests for the suppliers of the automatic control equipments have been put forward.Combining the market character of the automatic control equipments with the character of the public utility corporations themselves, this paper analyzed the purchase characters of the automatic control equipments in public utility corporations.An explicit method of marketing tactic was brought forward for the automatic control equipment suppliers of public (utility) corporations: that is extend cooperation with customers to gain success together.In order to offer better services for the pubic utility corporations,issues that should be paid more attention in the marketing were also discussed.