| 浅谈市场调查对企业营销工作的重要性 |
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| 引用本文： | 杨改仙.浅谈市场调查对企业营销工作的重要性[J].科技情报开发与经济,2011,21(28):134-136. |
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| 作者姓名： | 杨改仙 |
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| 作者单位： | 太原煤气化公司,山西太原,030024 |
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| 摘 要： | 随着经济的不断发展，市场调查对企业发展的作用也越来越大。分析了市场调查行业的现状以及我国企业市场调查领域存在的问题，阐述了市场调查对营销管理的重要性，提出了大力开展企业市场调查的建议。
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| 关 键 词： | 市场调查 营销工作 企业营销 |
Talking about the Importance of Market Survey on Enterprise's Marketing Work |
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| YANG Gai-xian.Talking about the Importance of Market Survey on Enterprise's Marketing Work[J].Sci-Tech Information Development & Economy,2011,21(28):134-136. |
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| Authors: | YANG Gai-xian |
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| Institution: | YANG Gai-xian |
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| Abstract: | Along with the continuous development of economy,the influence of the market survey on enterprise development is more and more important.This paper analyzes the present situation of market survey industry and some problems existing in China's enterprise market survey field,expounds the importance of market survey on marketing management,and puts forward some suggestions on vigorously developing enterprise market survey. |
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| Keywords: | market survey marketing work enterprise marketing |
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