| 潜在游客出游意愿调查法在旅游规划中的应用--以甘肃黄河石林景区旅游规划为例 |
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| 引用本文： | 徐昔保,张建明,李景宜.潜在游客出游意愿调查法在旅游规划中的应用--以甘肃黄河石林景区旅游规划为例[J].宝鸡文理学院学报(自然科学版),2004,24(3):220-222,236. |
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| 作者姓名： | 徐昔保 张建明 李景宜 |
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| 作者单位： | 兰州大学,资源环境学院地理科学系,甘肃,兰州,730000;南通师范学院,地理系,江苏,南通,226007;兰州大学,资源环境学院地理科学系,甘肃,兰州,730000;兰州大学,资源环境学院地理科学系,甘肃,兰州,730000;宝鸡文理学院,地理科学与环境工程系,陕西,宝鸡,721007 |
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| 基金项目： | 高等学校博士学科点专项科研项目 |
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| 摘 要： | 潜在客源市场的特征和大小在很大程度上决定了该旅游地未来的生存和发展空间.通过对国内旅游规划实践中客源市场研究方法的综述,建议在旅游规划实践中加强潜在游客出游意愿调查法的应用.并以黄河石林景区规划为例,详述了问卷设计和调查方法,对其抽样结果处理、客源市场分析的方法和内容进行简单的叙述,在此基础上对潜在客源市场进行定位.最后讨论了潜在游客出游意愿调查法在旅游规划实践应用中的优势与存在的不足.
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| 关 键 词： | 潜在客源 意愿调查法 旅游规划 旅游偏好 |
| 文章编号： | 1007-1261(2004)03-0220-03 |
Strengthening protential tourist inclination spot-sampling method in tourism planning |
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| XU Xi-bao.Strengthening protential tourist inclination spot-sampling method in tourism planning[J].Journal of Baoji College of Arts and Science(Natural Science Edition),2004,24(3):220-222,236. |
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| Authors: | XU Xi-bao |
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| Abstract: | Based on the comparison and evaluation of the tourist-oriented market planning method in domestic tourism planning, the strengthening potential tourist questionnaire was used in tourism planning. Taking the Shilin(Stone Forest) Scenic Spot nearby the Yellow River in Jintai County of Gansu Province,China for instance, by investigating its potential tourist market in tourists' age, gender, educational background and occupation, the relationship between tourists preference and characteristics of their tour demands were analysed, and intends to make a tourist market prediction. At the end, the advantage and shortage of potential tourist inclination spot-sampling method in tourism planning were discussed. |
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| Keywords: | potential resource spot-sampling tourism planning tour preference |
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