| 移动服务市场多寡头博弈模型研究 |
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| 引用本文： | 李静,任锦鸾,李波,魏翠莹.移动服务市场多寡头博弈模型研究[J].中国传媒大学学报,2014(2):62-68. |
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| 作者姓名： | 李静 任锦鸾 李波 魏翠莹 |
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| 作者单位： | 中国传媒大学经济与管理学院,北京,100024;中国传媒大学理学院,北京,100024 |
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| 基金项目： | 国家自然科学基金（71172040） |
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| 摘 要： | 基于我国移动服务市场三寡头垄断的现状,分析了移动服务固定成本高、边际成本低、以价格为主要竞争手段的特点,构建了Bertrand三寡头博弈模型;探讨了移动、联通、电信三家运营商在定价及服务方面所应采取的策略。结论:各运营商应推出差异化服务,采取适当合作策略,不应把价格作为唯一的竞争手段。
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| 关 键 词： | 移动服务 价格竞争 多寡头Bertrand博弈模型 |
Multiplayer Gaming Model in Mobile Services Market |
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| Institution: | LI Jing, REN Jin-luan, LI Bo, WEI Cui-ying (1. School of Economics and Management, Communication University of China, Beijing 100024, China; 2. School of Science, Communication University of China, Beijing 100024, China) |
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| Abstract: | Based on the reality in Chinese mobile services market ,the paper study the three -player gam-ing competition model of mobile services operators .Based on the analyzing of high fixed costs and low marginal costs of mobile service ,the price-centered Bertrand game model is constructed .Since the serv-ice can’ t be measured,the number of users is estimated instead of the number of products in the model . Because the value of mobile service only can be realized in the consumption process ,the variables of using cost are added in the model .Finally,according to the results of analyzing of Bertrand game model ,the pa-per proposed some strategic advice for mobile service operators . |
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| Keywords: | mobile services price competition multiplayer bertrand game model |
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