| 学生体育用品消费现状调查研究——以浙江科技学院为例 |
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| 引用本文： | 唐晞彧.学生体育用品消费现状调查研究——以浙江科技学院为例[J].浙江科技学院学报,2011,23(2):96-100. |
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| 作者姓名： | 唐晞彧 |
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| 作者单位： | 浙江科技学院体育部,杭州,310023 |
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| 摘 要： | 采用问卷调查法与访谈法,对浙江科技学院在校240名本科生体育用品消费的现状及主要影响因素进行调查了解,分析结果表明,学生的体育用品消费需求较旺盛,潜在市场较大,消费重点依次为:运动服装、运动鞋、运动器材装备;男生的体育用品总消费远远高于女生,对体育用品的消费较为理性。影响学生体育用品消费的主要因素依次为:家庭经济收入、学生兴趣、学校场地设施和器材、体育用品价格等。在调查分析的基础上,为学生今后的体育用品消费提出了建议。
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| 关 键 词： | 大学生 体育用品 消费现状 |
Investigation and research of sports goods consumption of students in ZUST |
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| TANG Xi-yu.Investigation and research of sports goods consumption of students in ZUST[J].Journal of Zhejiang University of Science and Technology,2011,23(2):96-100. |
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| Authors: | TANG Xi-yu |
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| Institution: | TANG Xi-yu(Department of Physical Education and Sports,Zhejiang University of Science and Technology,Hangzhou 310023,China) |
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| Abstract: | Using methods of interviewing and questionnaire research,the paper investigates the present situation of sports goods consumption of 240 undergraduates in ZUST,and the main influence factors.The result analysis indicates that the students' consumption demands of sports good is bloom;potential market is large;consumption focuses on sport suit,gym shoes and sport equipments.Also,schoolboys' general consumption of sports good outclasses schoolgirls'.Factors that affect the students consumption of sports good a... |
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| Keywords: | undergraduates sports goods consumption situation |
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