| 体育商品企业顾客满意度测评指标体系 |
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| 引用本文： | 张伟,刘全成. 体育商品企业顾客满意度测评指标体系[J]. 甘肃联合大学学报(自然科学版), 2009, 0(Z2): 100-102 |
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| 作者姓名： | 张伟 刘全成 |
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| 作者单位： | 中国矿业大学体育学院; |
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| 摘 要： | 对顾客满意度基本理论进行了阐述,并通过对美国顾客满意度指数(ACSI)模型的分析和提炼,构建了适合于体育商品企业的顾客满意度测评指标体系,以此来指导改进传统体育商品营销观念,建立以顾客为导向的行销战略,为体育产品商业的营销策划工作提供理论指导.
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| 关 键 词： | 体育商品企业 顾客满意度 测评指标 |
Customer Satisfaction Measuring Index System in Sports Commodity Enterprises |
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| ZHANG Wei,LIU quan-cheng. Customer Satisfaction Measuring Index System in Sports Commodity Enterprises[J]. Journal of Gansu Lianhe University :Natural Sciences, 2009, 0(Z2): 100-102 |
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| Authors: | ZHANG Wei LIU quan-cheng |
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| Affiliation: | ZHANG Wei1,LIU quan-cheng2(School of P.E.China University of Mining and Technology,Xuzhou 221000,China) |
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| Abstract: | Based on the expatiation of the basic theories on the customer satisfaction degree,and refining of ACSI model were analysed and refined,the customer satisfaction measuring index system is set up,which is suitable for sports commodity enterprises.It provide a guideline for the improvement of the traditional sports commodity marketing view and establish acustomer-oriented marketing strategy.It is expected that it can provide theoretical guides for sports commodity enterprises. |
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| Keywords: | sports commodity enterprises CSD measuring index |
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