| 基于内蒙古本土资源型企业案例的战略选择模型研究 |
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| 引用本文： | 李鹏,郭晓川.基于内蒙古本土资源型企业案例的战略选择模型研究[J].科学管理研究,2011,29(5). |
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| 作者姓名： | 李鹏 郭晓川 |
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| 作者单位： | 1. 内蒙古大学生命科学学院,内蒙古呼和浩特,010021
2. 内蒙古大学经济管理学院,内蒙古呼和浩特,010021 |
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| 基金项目： | 内蒙古地区可持续发展研究基地资助项目; 教育部新世纪优秀人才计划项目(项目编号:NCET-09-0855); 内蒙古大学文科学术创新团队项目(项目编号:121106-14) |
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| 摘 要： | 从资源型企业的技术战略内涵和特点出发,按照技术、资源、业务单位3个维度,建立了资源型企业成长的TRU模型,并提出资源型企业的成长战略选择逻辑,要综合考虑技术战略、资源战略和战略业务组合,从而建立起自己独特的竞争战略。以内蒙古本土资源型企业成长典型鄂尔多斯集团、伊利集团作为案例进一步阐释了资源型企业战略选择路径。
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| 关 键 词： | 资源型企业 TRU模型 战略选择 |
Study on strategy selection model based on the Inner Mongolia native resource-based enterprise＇s case |
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| LI Peng
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GUO Xiao-chuan.Study on strategy selection model based on the Inner Mongolia native resource-based enterprise＇s case[J].Scientific Management Research,2011,29(5). |
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| Authors: | LI Peng GUO Xiao-chuan |
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| Institution: | LI Peng,GUO Xiao-chuan(1.Life Sciences School of Inner Mongolia University,Inner Mongolia Hohhot 010021,China,2.Economics and management School of Inner Mongolia University,China) |
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| Abstract: | In this paper,resource-based enterprise′s technology strategy content and characteristics,according to technology,resources,business units in three dimensions,the establishment of a resource-based model of business growth of TRU,and to make resource-based business growth strategy selection logic,considering the technology to strategy,strategic resources and strategic business combination,in order to establish their own unique competitive strategy.In this paper,the local resource-based enterprises in Inner Mongolia Erdos Group,the typical growth,Yili Group,as the case further illustrates the resource-based business strategy to select the path. |
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| Keywords: | resource-based enterprises TRU model Strategic Choose |
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