长株潭城市群经济社会发展的政府营销策略研究

长株潭城市群的经济社会发展既面临着中部崛起和＂两型社会＂建设的重大发展机遇,又面临着全球城市集群化浪潮下其他城市群的激烈竞争。因此,长株潭城市群必须充分运用其在政府营销方面所具备的优势和机遇,克服自身的劣势和面临的威胁,结合自身特色制定政府营销策略,来指导政府营销活动,促进长株潭城市群经济社会的快速发展。

On Government Marketing Strategy of Economic and Social Development of Changsha-Zhuzhou-Xiangtan Urban Agglomeration

Economic and social development of Changsha-zhuzhou-xiangtan Urban Agglomeration is not only facing the great opportunity of the rise of the central region and the ＂two-type society＂ construction,but also facing the fierce competition of global wave of urban clusters under other urban agglomeration.Therefore,the Changsha-zhuzhou-xiangtan Urban Agglomeration must make full use of available advantages and opportunities,and overcome its weaknesses and threats,combined with its characteristics in the government marketing strategy,and to guide the government to promote Changsha-zhuzhou-xiangtan Urban Agglomeration of rapid economic and social development.