| 在线旅游企业顾客价值研究 |
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| 引用本文： | 易慧玲.在线旅游企业顾客价值研究[J].邵阳高等专科学校学报,2012(5):45-49. |
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| 作者姓名： | 易慧玲 |
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| 作者单位： | 东北财经大学旅游与酒店管理学院,辽宁大连116025 |
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| 摘 要： | 在线旅游企业的出现对传统旅行社造成了冲击，其快捷和方便的特点是迅速发展的前提条件，由于迅速激增的用户以及新兴在线旅游企业的进入，为保持企业竞争活力，在线旅游企业要建立顾客数据库，整合旅游产品，完善部门结构，组建客户咨询部门，加强与顾客的沟通。
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| 关 键 词： | 在线旅游企业 顾客价值 让渡价值理论 |
A Study on the Customer Value in Online Travel Companies |
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| YI Hui-ling.A Study on the Customer Value in Online Travel Companies[J].Journal of Shaoyang College,2012(5):45-49. |
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| Authors: | YI Hui-ling |
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| Institution: | YI Hui-ling (School of Tourism and Hotel Management, Dongbei University of Finance and Economics, Dalian 116025, China) |
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| Abstract: | With the traits of convenience and quickness, the thriving of online travel company hit the tradi- tional travel agency, because of the increasing of users and the entering of new online travel company. In order to keep the competitiveness of company, online travel company should establish the database of customer, com- bine tourism products and perfect the construction of departments, found counsel department to communicate with customer easily. |
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| Keywords: | online travel company customer value delivered value theory |
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