| 我国银行业网上营销存在的问题及对策研究 |
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| 引用本文： | 李萍.我国银行业网上营销存在的问题及对策研究[J].长春大学学报,2007(3). |
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| 作者姓名： | 李萍 |
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| 作者单位： | 长春金融高等专科学校 吉林长春130022 |
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| 摘 要： | 随着以信息网络技术为代表的科学技术的迅猛发展,网上银行正以传统银行业务不可比拟的优势,成为商业银行业务发展的必然选择。但是,作为全新的金融服务方式,网上银行业务还远远没有得到客户的普遍认可。把营销作为竞争策略,通过营销让大众了解网上银行产品的功能和效用,有利于商业银行跨越式的发展。本文针对我国网上银行营销存在的问题进行了分析,并提出了具体的解决策略。
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| 关 键 词： | 网上银行 电子化 网上营销 客户导向 |
Discuss questions exist in the bank's marketing on internet and the countermeasures |
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| LI Ping.Discuss questions exist in the bank''''s marketing on internet and the countermeasures[J].Journal of Changchun University,2007(3). |
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| Authors: | LI Ping |
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| Abstract: | With the rapid development of science and technology elegated by info-network,network bank is becoming the necessary choice of the commercial bank's development with many advantages.However,as a new service method,bank's business on internet is not accepted by everyone.It is in favor of the bank's development to take marketing as a competition strategy and make people know the function and avail of the network bank,the article analyses the question exist in the network bank marketing and brings forward the countermeasures. |
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| Keywords: | network bank electronic marketing on internet client guide |
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