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| 消费者地理标志农产品购买行为实证分析——基于上海、北京和郑州市消费者的调查 | |
| 引用本文： | 刘瑞峰,陈彤,于冷,邓峰. 消费者地理标志农产品购买行为实证分析——基于上海、北京和郑州市消费者的调查[J]. 农业系统科学与综合研究, 2011, 27(4): 453-462 |
| 作者姓名： | 刘瑞峰 陈彤 于冷 邓峰 |
| 作者单位： | 1. 新疆大学地理学科博士后流动站,新疆乌鲁木齐,830046 2. 新疆农业科学院,新疆乌鲁木齐,830091 3. 上海交通大学安泰经济与管理学院,上海,200052 4. 新疆大学经济与管理学院,新疆乌鲁木齐,830046 |
| 基金项目： | 新疆维吾尔自治区高校科研计划青年教师科研启动基金(XJEDU2009S43) |
| 摘 要： | 以上海、北京和郑州市342个消费者问卷调查数据为基础,运用二元和多元Logistic回归模型对其消费者地理标志农产品购买行为的影响因素进行分析,结果表明：性别、年龄、婚姻、文化程度、职业、个人月均收入、家庭规模、对水果质量的关注、对水果价格高低的关注、对水果原产地的关注和销售员介绍等因素影响着消费者购买行为。 |
| 关 键 词： | 地理标志农产品 Logistic回归模型 消费者购买行为 影响因素 |
Empirical Analysis on the Consumer Purchase Behavior on Geographical Indications Agricultural Products~Base on the Surveys of Consumers from Shanghai,Beijing and Zhengzhou |
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| LIU Rui-feng,CHEN Tong,YU Leng,DEND Feng. Empirical Analysis on the Consumer Purchase Behavior on Geographical Indications Agricultural Products~Base on the Surveys of Consumers from Shanghai,Beijing and Zhengzhou[J]. System Sciemces and Comprehensive Studies In Agriculture, 2011, 27(4): 453-462 | |
| Authors: | LIU Rui-feng CHEN Tong YU Leng DEND Feng |
| Affiliation: | LIU Rui-feng1,CHEN Tong2,YU Leng3,DEND Feng4(1.Postdoctoral Research Station of Geography,Xinjiang University,Urumqi 830046,China,2.Xinjiang Academy of Agricultural Sciences,Urumqi 830091,3.Antai College of Economics and Management,Shanghai Jiaotong University,Shanghai 200052,4.College of Economics and Management,Urumq 830046,China) |
| Abstract: | The paper is based on 342 questionnaires of the consumer purchase behavior on geographical indications agricultural products from Shanghai,Beijing and Zhengzhou,then use binary and multinomial logistic regression models to analyze the influencing factors.The result shows that gender,age,marriage,education level,career,personal mean month income,family scale,attention to the quality of fruit,price and origin as well as the introduction of salesman are the factors influencing the consumer's purchase behavior. |
| Keywords: | geographical indications agricultural products logistic regression model consumer purchase behavior influencing factors |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |