| 大数据时代旅游电子商务的利基策略研究 |
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| 引用本文： | 冯伟.大数据时代旅游电子商务的利基策略研究[J].山东师范大学学报(自然科学版),2013(4):73-75. |
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| 作者姓名： | 冯伟 |
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| 作者单位： | 山东旅游职业学院计算机网络中心,济南250200 |
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| 摘 要： | 2013年是国际公认的大数据元年.基于用户在参与在线旅游过程中产生的海量数据和旅游企业电子商务活动中深层次发展的内在需求,大数据技术在旅游行业的应用具有十分明显的优势.将先进的信息技术转化为商业智能,开拓旅游电子商务活动中潜在的利基市场,是旅游企业应该深入研究的方向.笔者通过分析旅游电子商务现状等问题,深入研究了大数据时代旅游电子商务的利基策略.
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| 关 键 词： | 旅游电子商务 大数据 利基 |
RESEARCH ON NICHE STRATEGY OF TOURISM ELECTRONIC BUSINESS AT BIG-DATA ERA |
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| Feng Wei.RESEARCH ON NICHE STRATEGY OF TOURISM ELECTRONIC BUSINESS AT BIG-DATA ERA[J].Journal of Shandong Normal University(Natural Science),2013(4):73-75. |
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| Authors: | Feng Wei |
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| Institution: | Feng Wei ( Shandong College of Tourism and Hospitality,250200 ,Jinan, China ) |
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| Abstract: | The year 2013 is regarded all over the world as the first year of Big - data Era. The application of big -data has many advantages in Tourism Industry because it is based on the numerous data collected from online travel participation of customers and the inner requirement of deeper development of business activities in tourism enterprises. Tourism enterprises should do more research on transferring from advanced information technology to smart business and opening up the niche market that hide inside the Electronic Business activities of tourism industry. |
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| Keywords: | tourism electronic business big - data niche |
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