广东修学旅游产品开发研究

游学是一种历史悠久的传统教育形式,随着社会的进一步发展,把游学与旅游结合一起形成修学旅游,已经成为国际上一种有特色有意义的专项旅游产品,得到了越来越多的旅游者特别是青少年的喜爱。在广东省旅游快速发展的同时,修学旅游应运而生,广东在发展修学旅游方面有着极大的优势,修学旅游有着巨大的发展潜力。目前,广东省的修学旅游存在产品单一,修学旅游开发项目缺乏规划和设计,国内修学旅游开发不够等诸多问题,这些都不利于广东省修学旅游的发展。文章在前人研究的基础上,界定了修学旅游的概念,分析了广东省修学产品的开发现状和存在的问题,并提出修学旅游产品开发的对策和建议。

Research on the Development of Study Tourism Products of Guangdong Province

Study tour is a traditional education form with a long history as well as a popular tour form among the tourists,especially among young people around the world.As a special and significant tour,study tourism has aroused wide public concern in China.In recent years it has gradually become an integral part of the tourism.Guangdong possesses great advantages in study tourism development.At present,problems,such as singleness of study tourism products,lack of planning and designing for exploration projects of study tourism,no brand amplification influences and inadequate study tourism exploration inland,are not helpful for the development of study tourism and tourist industry in Guangdong.This paper intends to define the concept of the study tourism based on the previous study of this domain,then to analyze the condition and problems of the study tourism＇s product development in Guangdong.At last this paper proposes some countermeasures and suggestions on the product development in Guangdong study tourism.