| 品牌打造与文化包装--兼论长沙餐饮品牌文化包装之得失 |
| |
| 引用本文： | 蒋益. 品牌打造与文化包装--兼论长沙餐饮品牌文化包装之得失[J]. 长沙大学学报, 2006, 20(3): 6-8 |
| |
| 作者姓名： | 蒋益 |
| |
| 作者单位： | 长沙大学旅游管理系,湖南,长沙,410003 |
| |
| 摘 要： | 文化是品牌的灵魂,被文化包装的商品能在充满“铜臭味”的商业世界里展现出商品的美感和诱惑力。品牌的文化包装得当可提升品牌的价值,生动地传达企业和产品的理念,准确地进行品牌识别。长沙的餐饮品牌就文化包装而言不乏精品,但从整体上看仍忽略了文化包装的真正内涵,且思维模式单一。
|
| 关 键 词： | 品牌 文化 包装 餐饮 |
| 文章编号： | 1008-4681（2006）03-0006-03 |
| 收稿时间： | 2005-09-19 |
| 修稿时间： | 2005-09-19 |
Brand Forging and Cultural Packing: Advantages and Disadvantages of Cultural Packing of Dining Brand in Changsha |
| |
| JIANG Yi. Brand Forging and Cultural Packing: Advantages and Disadvantages of Cultural Packing of Dining Brand in Changsha[J]. Journal of Changsha University, 2006, 20(3): 6-8 |
| |
| Authors: | JIANG Yi |
| |
| Affiliation: | Department of Tourism Management, Changsha University, Chansha 410003, China |
| |
| Abstract: | As culture is the soul of brand,commodities packaged by culture canunfold their esthetic value and charm in the commercial society stinking with money.The brand with suitable cultural packing,served as a distinguishing feature,will raise the value of the brand,vividly transmitting the idea of an enterprise and its products.Changsha,as far as its cultural packing is concerned,has many excellent dining brands,but still overlooks the real connotation on the whole,and its thinking model is monotonous. |
| |
| Keywords: | brand culture packing dining |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
