| 广告营销的常青树 --情感诉求广告的魅力和问题 |
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| 引用本文： | 丛蓉.广告营销的常青树 --情感诉求广告的魅力和问题[J].科技情报开发与经济,2005,15(3):138-139. |
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| 作者姓名： | 丛蓉 |
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| 作者单位： | 天津财经大学 |
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| 摘 要： | 情感诉求广告通过把情感孕育到广告中支撑起产品的品牌形象，以独特的广告语打动人们的心灵，促动人们的情感末梢，实现消费者真正的购买行为。针对目前有些商家唯利是图，使得情感广告面临着全社会的道德问题，指出以道德为界进行情感营销，才可以永保广告的魅力。
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| 关 键 词： | 广告 营销 情感诉求 社会道德 |
| 文章编号： | 1005-6033(2005)03-0138-02 |
| 修稿时间： | 2004年12月14 |
The Evergreen Tree of Advertisement Marketing--Enchantment and Problem of Emotion Pursuing Advertisement |
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| CONG Rong.The Evergreen Tree of Advertisement Marketing--Enchantment and Problem of Emotion Pursuing Advertisement[J].Sci-Tech Information Development & Economy,2005,15(3):138-139. |
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| Authors: | CONG Rong |
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| Abstract: | The emotion pursuing advertisement has its own features by gestating emotion into the advertisement to support the image of the product, move the people with special advertisement logo, touch the sense twig so that bring to actual purchasing activities. Some merchants being bent solely on profit, the emotional advertisement faces the dilemma of ethic in the whole society. So emotional marketing within the ethic scope is the only way to maintain the status of advertisement. |
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| Keywords: | advertisement marketing emotion pursuing social ethics |
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