| 基于SWOT的云南红色旅游产业发展战略选择 |
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| 引用本文： | 魏传超,陈方,陈娟娟.基于SWOT的云南红色旅游产业发展战略选择[J].山西科技,2007(2):15-16,19. |
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| 作者姓名： | 魏传超 陈方 陈娟娟 |
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| 作者单位： | 西南林学院经济管理学院 |
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| 摘 要： | 文章运用SWOT矩阵分析方法对云南红色旅游产业外部环境的机会与威胁、内部环境的优势与劣势进行了分析,提出了适合云南省红色旅游产业发展的完善旅游产品组合、加快产业化进程等四大战略,以期为云南红色旅游产业的健康发展提供有价值的参考。
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| 关 键 词： | 红色旅游 SWOT分析 云南 |
| 文章编号： | 1004-6429（2007）02-0015-03 |
| 修稿时间： | 2006-10-19 |
The Strategical Measures of the Developing "Red Tourism" in Yunnan Based on the SWOT Analysis |
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| Wei chuanchao,Chen Fang,Chen Juanjuan.The Strategical Measures of the Developing "Red Tourism" in Yunnan Based on the SWOT Analysis[J].Shanxi Science and Technology,2007(2):15-16,19. |
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| Authors: | Wei chuanchao Chen Fang Chen Juanjuan |
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| Abstract: | The article analyses the opportunity,threat,strength and weakness of developing Red Tourism in Yunnan province by means of the SWOT Analysis,and brings forward some strategies such as perfecting the combination of tourism product,accelerating the process of the industrialization,to help provide valuable reference for the development of Red Tourism in Yunnan. |
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| Keywords: | Red tourism SWOT Analysis Yunnan |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
