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| 企业如何进行体育赞助的研究 | |
| 引用本文： | 陈一兵,刘伶燕,陈一民.企业如何进行体育赞助的研究[J].内蒙古民族大学学报(自然科学版),2009,24(5):590-592. |
| 作者姓名： | 陈一兵 刘伶燕 陈一民 |
| 作者单位： | 1. 内蒙古民族大学,体育学院,内蒙古,通辽,028043 2. 沈阳体育学院,辽宁,沈阳,110000 3. 沈阳工业大学,辽宁,沈阳,110000 |
| 摘 要： | 本文通过对世界各大公司对体育的赞助效应的研究，揭示我国企业对体育的赞助还存在着短期性行为太强、组织能力不强、定位比较盲目等问题，说明我国企业在体育赞助方面还不成熟． |
| 关 键 词： | 企业 体育 赞助 |
A Study on the Ways of Sport Sponsorship of Enterises |
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| CHEN Yi-bing,Liu Ling-yan,CHEN Yi-min.A Study on the Ways of Sport Sponsorship of Enterises[J].Journal of Inner Mongolia University for the Nationalities(Natural Sciences),2009,24(5):590-592. | |
| Authors: | CHEN Yi-bing Liu Ling-yan CHEN Yi-min |
| Institution: | CHEN Yi-bing, Liu Ling-yan, CHEN Yi-min ( 1.College of Physical Education, Inner Mongolia University for Nationalities ,Tongliao 028043, China; 2.Shenyang Institute of Physical Education, Shenyang 110102, China; 3.Shenyang University of Technology, Shenyang 110023, China) |
| Abstract: | This paper, based on the analysis of the effect of world＇s big companies＇ sponsorship on sports, reveals that there are a lot of problems such as short-term behavior, weak capability of organization, and blind positioning when Chinese enterprises sponsor sports, and further points out that enterprises are still immature in sports sponsorship in China. |
| Keywords: | Enterprises Sports Sponsor |
| 本文献已被 维普 万方数据 等数据库收录！ | |