| 谈商务广告的文化特性 |
| |
| 引用本文： | 彭艳.谈商务广告的文化特性[J].重庆三峡学院学报,2007,23(5):73-75. |
| |
| 作者姓名： | 彭艳 |
| |
| 作者单位： | 四川商务职业学院,四川成都,610091 |
| |
| 摘 要： | 商务广告文化是通过采用广告的传播方式,以适应目标市场特定的社会文化环境的方式促销企业产品,以实现市场营销战略的一种文化传播模式。在传播过程中,文化品质赋予了广告自然的活力、魅力、亲和力和穿透力。商务广告具有大众性、商业性、民族性和时代性的文化特性。
|
| 关 键 词： | 商务 广告 文化 特性 |
| 文章编号： | 1009-8135（2007）05-0073-03 |
| 修稿时间： | 2007-04-28 |
Discussion on Cultrural Features of Commercial Advertisement |
| |
| PENG Yan.Discussion on Cultrural Features of Commercial Advertisement[J].JOurnal of Chongqing Three Gorges University,2007,23(5):73-75. |
| |
| Authors: | PENG Yan |
| |
| Institution: | Sichuan Business Vocational College, Chengdu610091, Sichuan |
| |
| Abstract: | Culture of commercial advertisement is a mode of culture propagation,which is for purpose of promoting product by adapting to the special social and cultural environment of target market and realizing marketing strategy.In the process of propagation,cultural characteristics make advertisement vigorous,charming,acceptable and penetrating.Commercial advertisement has the cultural features of popularity,commerce,nationality and times. |
| |
| Keywords: | commerce advertisement culture features |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
