| 开放大学图书馆文化品牌建设构想 |
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| 引用本文： | 王晔.开放大学图书馆文化品牌建设构想[J].科技情报开发与经济,2014(12):49-51. |
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| 作者姓名： | 王晔 |
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| 作者单位： | 江苏开放大学,江苏南京210017 |
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| 基金项目： | 江苏开放大学、江苏城市职业学院“十二五”规划课题“开放大学图书馆嵌入式学习支持服务研究”（项目编号：13SEW-Y-009）. |
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| 摘 要： | 文化品牌塑造是高校重要的文化建设项目。阐述了开展"阅读推广"的"新常态",分析了图书馆与阅读推广的关系,探讨了利用阅读推广建设图书馆文化品牌的方式,包括基于专业服务推动校园阅读、依托重点项目塑造开放大学品牌、以重点群体为中心推进社会化服务、重视合作交流以提升校园文化的影响力。
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| 关 键 词： | 开放大学 文化品牌 阅读推广 大学图书馆 |
Conception of Cultural Brand Construction in Open University Library |
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| WANG Ye.Conception of Cultural Brand Construction in Open University Library[J].Sci-Tech Information Development & Economy,2014(12):49-51. |
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| Authors: | WANG Ye |
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| Abstract: | Cultural brand construction is an important cultural construction project of universities. This paper expounds the ＂new normal state＂ of ＂reading promotion＂, analyzes the relationship between the library and the reading promotion, and probes into the ways for constructing the library＇s cultural brand through the reading promotion including promoting the campus reading based on the technical service, shaping Open University＇s brand relying on the important projects, promoting the social service focusing on the major populations, and paying attention to the cooperative communication for increasing the influence of campus culture. |
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| Keywords: | Open University cultural brand reading promotion university library |
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