Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model |
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| Authors: | Qingfei Min, Þ , Shaobo Ji, ໍ Î ,Gang Qu,
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| Affiliation: | aSchool of Management, Dalian University of Technology, Dalian 116024, China;bSprott School of Business, Carleton University, Ottawa K1S 5B6, Canada |
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| Abstract: | User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context. |
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| Keywords: | mobile commerce user acceptance unified theory of acceptance and use of technology |
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