| 媒体愿景理论的提出与建构 |
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| 引用本文： | 袁靖华,邵培仁.媒体愿景理论的提出与建构[J].杭州师范学院学报(社会科学版),2009,31(2):91-95. |
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| 作者姓名： | 袁靖华 邵培仁 |
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| 作者单位： | 1. 浙江传媒学院,影视艺术系,浙江,杭州,310018
2. 浙江大学,传媒与国际文化学院,浙江,杭州,310028 |
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| 摘 要： | 我国媒体处于一个特殊的转型时期,在转型当中面临的主要矛盾和困惑是什么?又该如何解决?媒体愿景的提出为回答这一问题提供了一种新思路.研究提出:媒体实行愿景管理,建设愿景导向的媒介组织,塑造我国媒体的共同愿景,对于我国媒体的改革和媒介产业的转型具有重要的方向性意义和价值.
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| 关 键 词： | 转型 媒体愿景 愿景管理 共同愿景 |
The Transformation and Vision of Media Organizations |
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| YUAN Jing-hua,SHAO Pei-ren.The Transformation and Vision of Media Organizations[J].Journal of Hangzhou Teachers College(Humanities and Social Sciences),2009,31(2):91-95. |
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| Authors: | YUAN Jing-hua SHAO Pei-ren |
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| Institution: | 1.School of Film & TV Arts;Zhejiang University of Media and Communications;Hangzhou 310018;China;2.School of Media and International Culture;Zhejiang University;Hangzhou 310028;China |
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| Abstract: | Now our country's media organizations are in a special transformation era.What are the main conflicts and puzzlements during the transformation? How to solve them? Vision development can offer a new way to answer these questions for media organizations.This article suggests that building vision-oriented media organizations,practicing vision management and developing the shared vision of our country's media organizations are very important to the innovation of media organizations and the transformation of me... |
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| Keywords: | transformation media organization's vision vision management shared vision |
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