| 竞争条件下广告费用的最优控制问题 |
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| 引用本文： | 郑桂环. 竞争条件下广告费用的最优控制问题[J]. 华中师范大学学报(自然科学版), 2001, 35(2): 128-131 |
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| 作者姓名： | 郑桂环 |
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| 作者单位： | 华中师范大学数学系, |
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| 摘 要： | 讨论了竞争条件下广告费用的最优控制问题,考虑两种同类竞争性产品,Ⅰ,Ⅱ,根据产品I泊厂家所采取的两种不同方案分别讨论产品I所需投资的广告费用最优控制,其一是它注重对产品的广告投资,其二是它不做广告采取低价销售。
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| 关 键 词： | 广告费用 最优控制 广告投资 竞争条件 广告模型 市场份额 |
| 文章编号： | 1000-1190(2001)02-0128-04 |
| 修稿时间： | 2000-10-20 |
The optimal control problems of advertising expenditures in the competitive condition |
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| ZHENG Gui-huan. The optimal control problems of advertising expenditures in the competitive condition[J]. Journal of Central China Normal University(Natural Sciences), 2001, 35(2): 128-131 |
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| Authors: | ZHENG Gui-huan |
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| Abstract: | This paper deals with the optimal control problem of advertising expenditures in the competitive condition. We consider two competitive goods I, Ⅱ which belong to the same kind. The enterprise of good Ⅱ carry out the two different methods. One is to strengthen advertising expenditures, the other is to invest no advertising expenditures and reduce the price. According to it, we discuss the good I's optimal advertising expenditures one by one. |
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| Keywords: | competitive advertising expenditures the optimal control |
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