| 一种构建电子商务信任网的交易模式 |
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| 引用本文： | 邵丹,王健.一种构建电子商务信任网的交易模式[J].南京大学学报(自然科学版),2011(4). |
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| 作者姓名： | 邵丹 王健 |
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| 作者单位： | 长春大学计算机学院;吉林大学计算机科学与技术学院; |
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| 基金项目： | 典型网络通信模式的动态安全评价系统研究(2011221) |
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| 摘 要： | 通过引入属性相似度的概念,提出了一种属性匹配机制,并基于该机制和实际电子商务系统评价数据,设计了一种可行的交易方案,称为优先购买机制,将此用于电子商务的决策辅助系统中.实验结果表明,优先购买机制能够很好地产生与真实数据接近的幂指数关系的信任网,同时也较传统的最优选择方法具有更强的容错性.
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| 关 键 词： | 电子商务 信任网络 优先购买 相似度 |
Preferred buy mechanism:A transaction pattern for building web of trust in E-commerce |
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| Shao Dan,Wang Jian.Preferred buy mechanism:A transaction pattern for building web of trust in E-commerce[J].Journal of Nanjing University: Nat Sci Ed,2011(4). |
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| Authors: | Shao Dan Wang Jian |
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| Institution: | Shao Dan1,Wang Jian2 (1.College of Computer Science and Technology,Changchun University,Changchun,130022,China,2.College of Computer Science and Technology,Jilin University,130012,China) |
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| Abstract: | By introducing the concept of attribute similarity,an attribute matching mechanism is designed.Also the recommendatory methods to calculate the similarity degree are given.The power-law distribution of deal times is recovered through analyzing the actual deal data set from Epinions in which there is 49,290 users,139,738 products,664,824 comments and 487,181 trust relations.Based on attribute matching mechanism a feasible bring-and-buy scheme called preferred buy mechanism(PBM) in E-commerce is proposed.Simu... |
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| Keywords: | e-commerce web of trust preferred buy similarity degree |
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