| 新媒体时代加强和改进高校新闻宣传工作的几点思考——以微博、微信为例 |
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| 引用本文： | 刘冬梅,张竣淞.新媒体时代加强和改进高校新闻宣传工作的几点思考——以微博、微信为例[J].华北科技学院学报,2014(3):113-115. |
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| 作者姓名： | 刘冬梅 张竣淞 |
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| 作者单位： | 华北科技学院,北京东燕郊,101601 |
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| 摘 要： | 随着移动互联网技术、通信技术的快速发展,越来越多的人通过新媒体平台获取新闻资讯。高校在充分利用传统媒体进行新闻宣传的同时,还应当利用新媒体平台拓展宣传工作的空间和渠道,通过多种途径开展新闻宣传工作。
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| 关 键 词： | 高校 新闻宣传 新媒体 |
On strengthening and improving the news propaganda work of college in new media age---Take microblog and wechat as examples |
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| LIU Dong-mei,ZHANG Jun-song.On strengthening and improving the news propaganda work of college in new media age---Take microblog and wechat as examples[J].Journal of North China Institute of Science and Technology,2014(3):113-115. |
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| Authors: | LIU Dong-mei ZHANG Jun-song |
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| Institution: | ( North China Institute of Science and Technology, Yanjiao, 101601, China) |
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| Abstract: | With the rapid development of mobile Internet technology and communication technology , more and more people tend to obtain information through new media platform.Besides traditional media , College should undertake propaganda work in various ways , using new media platform to expand the space and channel of publicity. |
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| Keywords: | college news propaganda new media |
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