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| 体验经济与旅游体验营销 | |
| 引用本文： | 赵欣. 体验经济与旅游体验营销[J]. 太原科技, 2007, 0(4): 55-56 |
| 作者姓名： | 赵欣 |
| 作者单位： | 山西大学商务学院,山西,太原,030031 |
| 摘 要： | 随着体验经济时代的到来,旅游产业必须转变传朔营销观念,采用适合体验经济的旅游体验营销策略,促进旅游业发展. |
| 关 键 词： | 旅游业 体验经济 体验营销策略 |
| 文章编号： | 1006-4877(2007)04-0055-02 |
| 修稿时间： | 2007-01-20 |
Experiencing Economy and Experiencing Marketing with Travel |
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| Zhao Xin. Experiencing Economy and Experiencing Marketing with Travel[J]. Taiyuan Science and Technology, 2007, 0(4): 55-56 | |
| Authors: | Zhao Xin |
| Abstract: | This text proposed that the tourism must change the traditional marketing idea with the arrival of experiecing economy and should adopt the tactics of experiencing marketing suitable for the experiencing economy to bring about an advance in travel industry. |
| Keywords: | travel industry experiencing economy the tactics of experiencing marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |