| 论旅游地开发建设的名牌战略--以镇江"北湖"风景区为例 |
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| 引用本文： | 王志民,赵媛.论旅游地开发建设的名牌战略--以镇江"北湖"风景区为例[J].南京师大学报,2000,23(3):115-119. |
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| 作者姓名： | 王志民 赵媛 |
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| 作者单位： | [1]镇江市高等专科学校管理系,镇江 [2]南京师范大学地理科学学院,南京 |
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| 摘 要： | 从实施旅游名牌战略的意义入手，分析了镇江“北湖”风景区的区内优势条件，并以此为例，着重阐述旅游名牌战略坚持市场导向、突出地方特色、规模经济效益、政府主导和以人为本的构建原则。
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| 关 键 词： | 旅游地 名牌战略 构建原则 镇江市 北湖 |
| 文章编号： | ］ |
| 修稿时间： | 2000-01-02 |
On Famous Brand Strategy in Exploit and Construction of Tourist Area -A Case Study of the North Lake Scenic Area in Zhenjiang |
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| WANG Zhi-ming,ZHAO Yuan.On Famous Brand Strategy in Exploit and Construction of Tourist Area -A Case Study of the North Lake Scenic Area in Zhenjiang[J].Journal of Nanjing Normal University(Natural Science Edition),2000,23(3):115-119. |
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| Authors: | WANG Zhi-ming ZHAO Yuan |
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| Abstract: | Starting with the significance to enforce famous brand strategy, this paper analyses superior conditions of the North Lake Scenic Area in Zhenjiang. Then taking it for example, the paper expounds emphatically the building principle of tourist famous brand strategy. |
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| Keywords: | tourist area famous brand strategy building principle |
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