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| 易逝性高科技产品收益管理资源分配及定价策略 | |
| 引用本文： | 官振中,陈旭,卜祥智,史本山.易逝性高科技产品收益管理资源分配及定价策略[J].系统工程,2006,24(1):23-29. |
| 作者姓名： | 官振中 陈旭 卜祥智 史本山 |
| 作者单位： | 1. 西南交通大学,经济管理院,四川,成都,610031 2. 电子科技大学,管理学院,四川,成都,610054 3. 汕头大学,商学院,广东,汕头,515063 |
| 摘 要： | 高科技产品作为典型的易逝性产品，其定价对于零售商的利润有着举足轻重的影响,而收益管理作为近来解决易逝性产品定价的利器，正日益受到理论界和实践人士的关注。为了满足顾客需求的多样性，制造商向市场推出消耗同一资源的多个最终产品。建立考虑多个产品多阶段资源分配度用期性定价策略模型，讨论模型性质和求解算法，对建立的模型采用线性需求函数进行算例分析和讨论，得出一些有意义的结论。 |
| 关 键 词： | 收益管理 易逝性商品 高科技产品 资源分配 线性需求 |
| 文章编号： | 1001-4098（2006）01-0023-07 |
| 收稿时间： | 2005-09-13 |
| 修稿时间： | 2005-09-13 |
Revenue Management, Resource Allocating and Pricing Policy for Perishable Hi-tech Products |
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| GUAN Zhen-zhong,CHEN Xu,BU Xiang-zhi,SHI Ben-shan.Revenue Management, Resource Allocating and Pricing Policy for Perishable Hi-tech Products[J].Systems Engineering,2006,24(1):23-29. | |
| Authors: | GUAN Zhen-zhong CHEN Xu BU Xiang-zhi SHI Ben-shan |
| Institution: | 1. School of Economics and Management, SWJTU, Chengdu 610031, China 2. Management Sehool,UESTC,Chengdu 610054,China ; 3. School of Business, Shantou University, Shantou 515063,China |
| Abstract: | The pricing of the high-tech products,which are the typical perishable ones,is a decisive effect on the profit of the retailers'.The revenue management,as the good tool to solve the pricing problem has been arousing the theoretical fields and pragmatists concern.Multi-finished product,which utilize the same resource,are appeared in order to meet(customer's) various demand.In this paper we present a model of resource allocating and pricing policy for multi high-tech products.Finally,with the analysis of numerical value and discussion under linear demand function we draw some significant conclusions. |
| Keywords: | Revenue Management Perishable Products Hi-tech Products Resource Allocation Linear Demand |
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