| 基于ASEB栅格分析法的旅游发展战略研究--以辽宁锦州为例 |
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| 引用本文： | 吕俊芳.基于ASEB栅格分析法的旅游发展战略研究--以辽宁锦州为例[J].河南科学,2013(11):2089-2092. |
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| 作者姓名： | 吕俊芳 |
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| 作者单位： | [1]渤海大学旅游学院,辽宁锦州121013 [2]辽宁师范大学城市与环境学院,辽宁大连116029 |
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| 基金项目： | 国家自然科学基金项目（41301137）；辽宁省社会科学基金项目（L11BJY017）；锦州市社会科学重点课题 |
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| 摘 要： | 滨海城市锦州旅游资源丰富，旅游产品具有一定规模和影响。基于旅游体验理论，运用ASEB栅格分析法对锦州旅游发展进行深度分析，形成栅格表，基于此提出锦州产业优先发展、精品旅游目的地培育、垄断项目塑造、品牌形象推广、旅游产品提升的发展战略。
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| 关 键 词： | ASEB栅格分析法 旅游发展 战略 滨海城市 锦州 |
Research on Tourism Development Strategy Based on ASEB Grid Analysis---A Case of Coastal City Jinzhou |
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| Lv Junfang.Research on Tourism Development Strategy Based on ASEB Grid Analysis---A Case of Coastal City Jinzhou[J].Henan Science,2013(11):2089-2092. |
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| Authors: | Lv Junfang |
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| Institution: | Lv Junfang (1. College of Tourism, Bohai University, Jinzhou 121013, Liaoning China： 2. College of Urban and Environmental, Liaoning Normal University, Dalian 116029, Liaoning China) |
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| Abstract: | The coastal city Jinzhou is rich in tourism resources,and tourism products have a certain scale and influence. Based on the theory of tourism experience,with the application of ASEB method,the author made a deep analysis on tourism development of Jinzhou City,and got the ASEB grid table. Based on this,the author put forward some development strategy of Jinzhou City,for example,giving priority to the development of tourism industry,cultivating fine tourist destination,shaping the monopoly of tourism projects,promoting brand image and tourism product. |
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| Keywords: | ASEB method tourism development strategy coastal city Jinzhou |
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