| 服装行业的隐形促销 |
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| 引用本文： | 王国桓.服装行业的隐形促销[J].武汉科技学院学报,1997(2). |
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| 作者姓名： | 王国桓 |
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| 作者单位： | 武汉纺织工学院服装系!武汉，430073 |
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| 摘 要： | 隐形促销是新发展起来的促销方法，服装行业的产品以独有的优势而广泛采用。真实地、动态地向受众者传递产品信息，含蓄地与受众者沟通而不产生逆反心理，可以重复而促销成本低，这些特征使隐形促销成为独立促销方式。隐形促销也有局限性，产品，传播载体和内容上要统一起来。
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| 关 键 词： | 服装行业 隐形促销 优势 |
The Sale of Concealed Form of Dress Trade |
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| Wang Gouheng.The Sale of Concealed Form of Dress Trade[J].Journal of Wuhan Institute of Science and Technology,1997(2). |
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| Authors: | Wang Gouheng |
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| Institution: | Wang Gouheng |
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| Abstract: | The sale of concealed form is a new developed way of sale. In dress trade the way iswidely used because of its advantage. By this way the information of product is provided forcustomers truly and movably. The information can be accepted by customers not unpleasantly andcan be used now and again. The low cost can be gotten. Because of the feature the sale ofconcealed f0rm becomes an independent trade way. The limitation of this way exists so that theproduct, information transmitter and the substance should be unified. |
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| Keywords: | Dress trade Sale of conceal form advantage |
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