| 新媒体时代我国广告产业转型研究 |
| |
| 引用本文： | 马敏.新媒体时代我国广告产业转型研究[J].中州大学学报,2013(2):81-84. |
| |
| 作者姓名： | 马敏 |
| |
| 作者单位： | 中州大学文化与传播学院,郑州450044 |
| |
| 基金项目： | 2012年度河南省政府决策研究课题“河南省产业结构转型与第三产业竞争力研究——以广告产业为例”（2012B811） |
| |
| 摘 要： | 新媒体带来了信息传播方式的革命,它已引发广告业从营销方式、传播理念、技术层面到广告效果测评、付费方式等多方面的变革。为应对这一时代变革,更好地促进我国广告业的产业转型和升级,提高广告产业的核心竞争力,需要政府、广告公司、人才培养机构多层面的努力和变革。
|
| 关 键 词： | 新媒体 广告产业 升级与转型 整合营销 核心竞争力 |
The Transformation of China＇s Advertising Industry in New Media Era |
| |
| MA Min.The Transformation of China＇s Advertising Industry in New Media Era[J].Journal of Zhongzhou University,2013(2):81-84. |
| |
| Authors: | MA Min |
| |
| Institution: | MA Min(The Department of Culture and Communication,Zhongzhou College,Zhengzhou 450044,China) |
| |
| Abstract: | The new media has brought about the information revolution,which has triggered changes in the advertising industry from the aspects of marketing,communication idea,technology level to the evaluation of advertising effects and the payment mode.To cope with the change of the times,to better promote China＇s advertising industry transformation and upgrade and improve the core competitiveness of the advertising industry,we need to work hard and change level institutions,advertising companies,talent cultivation of the government. |
| |
| Keywords: | new media the advertising industry the upgrading and transformation integrated marketing corecompetitiveness |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
