| 宋代商人的广告意识特点简析 |
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| 引用本文： | 罗铭.宋代商人的广告意识特点简析[J].皖西学院学报,2007,23(6):57-59. |
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| 作者姓名： | 罗铭 |
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| 作者单位： | 安徽师范大学,文学院,安徽芜湖,241000 |
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| 摘 要： | 中国在宋代以前,广告并没有得到长足的发展,到了宋代才发生了很大变化.在激烈的市场竞争中,宋代商人表现出强烈的广告意识,重视广告的宣传促销功能,不断丰富广告的形式,宋代广告的时代特色为后世提供了很多借鉴.
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| 关 键 词： | 宋代商人 广告意识 品牌价值 |
| 文章编号： | 1009-9735(2007)06-0057-03 |
| 修稿时间： | 2007年6月12日 |
On the Traits of Song Dynasty Merchant's Advertisement Consciousness |
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| LUO Ming.On the Traits of Song Dynasty Merchant''''s Advertisement Consciousness[J].Journal of Wanxi University,2007,23(6):57-59. |
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| Authors: | LUO Ming |
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| Abstract: | Before Song Dynasty,the advertisement has not certainly obtained the considerable development in China,it has only then had very sweeping change to Song Dynasty.In the intense market competition,the Song Dynasty merchant displays the intense advertisement consciousness,they take the advertisement the propaganda promotion function,unceasingly the rich advertisement form,causes the Song Dynasty advertisement to reveal the time characteristic,provides the later generation merchant with profits and lessons. |
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| Keywords: | Song Dynasty merchant advertisement consciousness brand value |
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