| 战略联盟的道德风险及其防范对策 |
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| 引用本文： | 肖艳玲,徐福缘.战略联盟的道德风险及其防范对策[J].科学管理研究,2003,21(1). |
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| 作者姓名： | 肖艳玲 徐福缘 |
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| 作者单位： | 上海理工大学管理学院,上海,200093 |
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| 摘 要： | 道德风险是普遍存在的 ,战略联盟中的道德风险不容忽视 ,本文对战略联盟中的道德风险的表现和产生原因进行了分析 ,提出了运用联盟伙伴的选择、利润分配机制和协议条款有效防范道德风险的对策。
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| 关 键 词： | 战略联盟 道德风险 防范 |
Moral risk of strategic Alliance and its Preventive Countermeasures |
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| Xiao yanling,Xu Fuyuan.Moral risk of strategic Alliance and its Preventive Countermeasures[J].Scientific Management Research,2003,21(1). |
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| Authors: | Xiao yanling Xu Fuyuan |
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| Abstract: | The moral risk is ubiquitous,so it can not be ignored in the strategic alliance.The paper analyses the behavior and causes of the moral risk,and put forwards preventive countermeasures by selecting partners,designing share system of profit and enforcing agreement terms. |
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| Keywords: | moral risk strategic alliance preventive countermeasure |
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