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| 基于顾客价值的企业核心竞争力分析 | |
| 引用本文： | 胡恩华,毛翠云,王道劬,葛玉莲,戴维生. 基于顾客价值的企业核心竞争力分析[J]. 科学管理研究, 2003, 21(1) |
| 作者姓名： | 胡恩华 毛翠云 王道劬 葛玉莲 戴维生 |
| 作者单位： | 1. 江苏大学,工商管理学院,镇江,212013 2. 江苏省哲学社会科学规划办公室,南京,210008 3. 镇江市科技局,镇江,212006 |
| 基金项目： | 教育部“十五”规划项目 (0 1JA6 30 0 2 9)，江苏省“十五”哲学社会科学规划项目 (E3- 0 31) |
| 摘 要： | 企业所获得的核心竞争力 ,必须实现顾客所看重的核心价值。本文从研究顾客价值内涵出发 ,探讨了顾客价值与企业核心竞争力之间的关系 ,在此基础上 ,提出企业核心竞争力的建设和管理应围绕着顾客价值而展开 ,目的是寻找顾客的真正价值所在 ,为企业构筑自身的核心竞争力提供新的途径。 |
| 关 键 词： | 顾客价值 核心竞争力 关系管理 |
The analysis of core competence of an enterprise based on customers'''' value |
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| Hu en-hua ,Mao cui-yun ,Wang dao-qu ,Ge yu-lian ,Dai wei-sheng. The analysis of core competence of an enterprise based on customers'''' value[J]. Scientific Management Research, 2003, 21(1) | |
| Authors: | Hu en-hua Mao cui-yun Wang dao-qu Ge yu-lian Dai wei-sheng |
| Affiliation: | 1 School of Business Administration Jiangsu University Zhenjiang 212013; 2 Jiangsu Province Office of Philosophy and Social Sciences Nanjing 210008; 3 Science and Technology Department of Zhenjiang City Zhenjiang 212006 |
| Abstract: | The core competence of an enterprise should realize the core value that costumers focused on.This paper start from the study on the intention of customers' value,and further discussed the relationship between costumes' value and core competence of an enterprise,then based on these,put forward that the form and management procedure of core competence of an enterprise should be highly related to the customers' value,and the purpose of these procedure is to find out the true value of customers,and find out new method to form core competence for an enterprise. |
| Keywords: | customers' value core competence relationship management |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |