基于电子商务的物流供应链灵活定价

分析了电子商务环境下灵活定价的形式,阐述了差异化定价和动态定价机制及其条件;从物流供应链管理的角度,提出了供应商和客户企业双方灵活定价机制的运作原理及要求,包括供应商的收益管理和客户企业的采购管理中有关定价问题;分析了B2B情形下拍卖的主要形式,建立了混合竞拍的数学模型并加以例证;最后,指出了在这迅速发展的领域中今后的研究方向,从而为企业在电子商务环境下制定物流供应链定价战略提供有益的参考.

Logistics supply chain flexible pricing on e-commerce

This paper analysed the patterns of flexible pricing on e-commerce,and clarified the mechanisms and conditions of differential pricing and dynamic pricing.The operation principle and requirements of flexible pricing mechanism in supplier and customer companies have been put forward from the logistics supply chain management perspective,including the related pricing problems in both supplier's revenue management and customer company's procurement management.The main forms of auction have been analyzed in a business-to-business(B2B) context. The mathematics model of combinatory auction has been established and exemplified.Finally,this paper concludes with a discussion of future research directions in this rapid growing area.Therefore,this paper provided a valuable reference for the development of logistics supply chain pricing strategy within the e-commerce environment.