| 实施名牌战略，保护发展中国名牌 |
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| 引用本文： | 吴洁芳.实施名牌战略，保护发展中国名牌[J].华南理工大学学报(自然科学版),1997(4):26-30. |
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| 作者姓名： | 吴洁芳 |
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| 作者单位： | 华南理工大学工商管理学院 |
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| 摘 要： | 名牌是一种知识产权，是无形资产。在激烈的国际经济竞争中，中国名牌面临着严峻挑战。振兴中国民族经济必须实施名牌战略。
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| 关 键 词： | 名牌 名牌战略 民族经济 市场竞争 |
PROTECTING AND DEVELOPING CHINA'S LEADLNG PRODUCTS THROUGH FAMOUS BRAND STRATEGY |
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| Wu Jiefang.PROTECTING AND DEVELOPING CHINA''''S LEADLNG PRODUCTS THROUGH FAMOUS BRAND STRATEGY[J].Journal of South China University of Technology(Natural Science Edition),1997(4):26-30. |
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| Authors: | Wu Jiefang |
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| Abstract: | A famous brand product is regarded as intellectual property as well as invisible capital. In the present international market which is full of dramatic competition, the leading brands of China's products are faced with severe challenges. To promote China's national economy, we should work out a series of famous brand strategies to cope with this situation. |
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| Keywords: | famous brand famous brand strategy national economy market competition |
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