论新闻报道中的个性——从汶川地震与北京奥运会的报道谈起

在对汶川地震与2008年北京奥运会报道中有许多方面体现了中国新闻事业的进步，但是仍然有不少地方需要总结，主要体现在对大众的片面迎合，缺乏必要的思考和独立性，“跟风”现象突出。传统新闻报道中的线性思维模式、片面性的偏颇还不同程度地存在着，这都是新闻报道个性缺失的体现。同时，对这两个“严肃事件”的成功报道与传播的实践，也告诉我们，格调与境界同样能够吸引大众，赢得受众。

On Individual Character in News Report

The reporting of Wenchuan earthquake and Beijing Olympics has showcased China's progress in journalism, though there are some aspects that call for improvement, such as extreme catering to public, lack of deep thought and independence, and following suit. What's more there is still linear thought and one-side perspective that are common to traditional news report. The successful reporting of these two events tells us that the taste and style can attract audiences.