| 基于SWOT分析的广州市海珠区会展经济发展研究 |
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| 引用本文： | 首卫华,戚鹏宇.基于SWOT分析的广州市海珠区会展经济发展研究[J].韶关学院学报,2009,30(1). |
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| 作者姓名： | 首卫华 戚鹏宇 |
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| 作者单位： | 1. 广州市海珠区,政协办公室,广东,广州,510220
2. 广东韶关学院,校长办公室,广东,韶关,512005 |
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| 摘 要： | 会展经济是第三产业发展成熟后出现的一种新型经济形态,已成为世界上许多国家和地区国民经济的新增长点。它不仅可以促进城市经营,而且能够提升城市功能和城市形象。以海珠区为例,通过综述会展经济的相关理论,用SWOT分析的方法,对广州市海珠区会展经济发展的综合条件进行了系统的评价。尤其是分析了中国进出口商品交易会主场馆落户海珠区,给该区经济发展带来的机会。在此基础上,提出了发展海珠区会展经济的相关思路和对策。
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| 关 键 词： | SWOT分析 会展经济 海珠区 |
Research on the MICE Economy of HaiZhu District of GuangZhou Based on SWOT'S Analyses |
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| SHOU Wei-hua,QI Peng-yu.Research on the MICE Economy of HaiZhu District of GuangZhou Based on SWOT''S Analyses[J].Journal of Shaoguan University(Social Science Edition),2009,30(1). |
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| Authors: | SHOU Wei-hua QI Peng-yu |
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| Institution: | 1.Office of Chinese People’s Political Consultative Conference; HaiZhu District Committee; GuangDong GuangZhou City; 510220; 2.Shaoguan Universty; Shaoguan 512005; Guangdong; China); |
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| Abstract: | MICE economy is a new economical pattern after tertiary occupation is mature.Nowadays,it becomes new national and regional economy fulcrum.Besides,MICE economy can’t only facilitate city management,but also promote city function and image,which is the main developing trend of tertiary occupation.Combined with the reality of HaiZhu district,based on some relative theoretical analysis on MICE economy,this paper carry on a SWOT’s analysis,namely analyzing the strengths and weaknesses,opportunities and threats ... |
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| Keywords: | SWOT’s analysis MICE economy HaiZhu District |
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