| 商业零售企业竞争力评价体系及模糊综合判断 |
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| 引用本文： | 祝波,吕文俊. 商业零售企业竞争力评价体系及模糊综合判断[J]. 上海大学学报(自然科学版), 2002, 8(4): 357-361 |
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| 作者姓名： | 祝波 吕文俊 |
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| 作者单位： | 上海大学国际工商与管理学院,上海,201800;上海大学国际工商与管理学院,上海,201800 |
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| 摘 要： | 建立了商业零售企业竞争力的评价指标体系 ,包括外在的财务评价指标体系和内在实质性竞争力评价指标体系 .对后者通过模糊判断方法判断具体零售企业的竞争力状况 ,为零售企业识别自身竞争力状况提供理论参考
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| 关 键 词： | 零售企业 竞争力 评价体系 模糊综合判断 |
| 文章编号： | 1007-2861(2002)04-0357-05 |
| 修稿时间： | 2002-03-14 |
Competitiveness Evaluation System for Retail Enterprises and Fuzzy Comprehensive Estimation |
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| ZHU Bo LV Wen jun. Competitiveness Evaluation System for Retail Enterprises and Fuzzy Comprehensive Estimation[J]. Journal of Shanghai University(Natural Science), 2002, 8(4): 357-361 |
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| Authors: | ZHU Bo LV Wen jun |
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| Abstract: | An evaluation system for retail enterprises is constructed, which includes a financial evaluation system and a real evaluation system. the latter can give an enterprise's competitiveness level based on fuzzy comprehensive estimation, therefore provides a theoretical basis for the competitiveness evaluation of Chinese retail enterprises. |
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| Keywords: | retail enterprise competitiveness evaluate system fuzzy comprehensive estimation |
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