| 自媒体背景下高校舆论安全:挑战与构建 |
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| 引用本文： | 丛彬彬,;翟英栋.自媒体背景下高校舆论安全:挑战与构建[J].无锡职业技术学院学报,2014(6):20-23. |
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| 作者姓名： | 丛彬彬 ;翟英栋 |
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| 作者单位： | [1]南通航运职业技术学院党委办公室,江苏南通226010; [2]南通大学文学院,江苏南通226001 |
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| 基金项目： | 项目来源：江苏省高校哲学社会科学资助课题（2013SJB860011） |
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| 摘 要： | 自媒体的蓬勃发展,使得高校的宣传工作面临着机遇和挑战。以自媒体为平台,公众,特别是大学生对获取舆论信息有了更加便捷的条件,同时获取的信息也更加多元。文章旨在探讨自媒体背景下,高校实现正面舆论建构的途径。文章认为,建构校园舆论需要转变传统的舆论引导观念,及时把关,化育涉及高校话题的意见领袖以及加强对高校学生的媒介素养教育。
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| 关 键 词： | 新媒体 自媒体 高校 舆论建构 |
Construction and Chal lenge：security of college public opinion under the We-Media background |
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| Institution: | CONG Binbin, ZHAI Yingdong (1. Party Committee Office, Nantong Vocational ＆ Technical Shipping College, Nantong 226010, China; 2. College of Chinese Language and Literature, Nantong University, Nantong 226001, China) |
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| Abstract: | The booming time of we-media making the propaganda work in the colleges faced with opportu-nities and challenges.Based on the platform of we-media,public,especially college students have a more convenient access to public information,while the information also is more diverse.The paper aims to ex-plore the ways to achieve the construction of positive public opinion in the colleges under the background of we-media.The paper argues that construction of the campus public opinion needs to change the traditional conception guiding public opinion,Timely checks,Genesis the related college topic opinion leaders,and strengthen media literacy education to college students. |
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| Keywords: | new media We-Media universities public opinion construction |
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