| 商务英语专业教学中商务文化渗透探微 |
| |
| 引用本文： | 肖春艳.商务英语专业教学中商务文化渗透探微[J].南昌高专学报,2010,25(2):99-100. |
| |
| 作者姓名： | 肖春艳 |
| |
| 作者单位： | 陕西工业职业技术学院,陕西,咸阳,712000 |
| |
| 摘 要： | 商务英语教学既要注重语言技能与商务知识的传授,又要进行有效的商务文化渗透。分析了商务活动中常见的商务文化冲突和母语文化负迁移导致的语用失误,探索了如何在商务英语教学中进行商务文化导入,实现跨文化交际的目的。
|
| 关 键 词： | 商务英语 教学 商务文化 文化渗透 |
The Infiltration of Business Culture in Business English Teaching |
| |
| Xiao Chunyan.The Infiltration of Business Culture in Business English Teaching[J].Journal of Nanchang Junior College,2010,25(2):99-100. |
| |
| Authors: | Xiao Chunyan |
| |
| Institution: | Xiao Chunyan |
| |
| Abstract: | Business English teaching aims at cultivating students’ language skill ,business skill and business cultural awareness as well. This article explores how to infiltrate business culture in Business English Teaching through analyzing the common cultural shocks in international business operating and pragmatic failures resulting from negative transfer of Chinese culture in order to achieve intercultural communication successfully |
| |
| Keywords: | Business English teaching business culture cultural infiltration |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
