| 论我国中小企业网络营销手段的实施 |
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| 引用本文： | 李坤鹏.论我国中小企业网络营销手段的实施[J].开封大学学报,2010,24(1):24-26. |
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| 作者姓名： | 李坤鹏 |
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| 作者单位： | 河南省工商行政管理广播电视大学工商系,河南开封,475004 |
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| 摘 要： | 网络营销是对传统营销的延伸。对中小企业来说,网络营销的出现为其发展开辟了一条新的思路,给企业的发展带来了机遇。中小企业应该发挥网络营销的作用,为企业的发展注入新鲜的血液,增添企业发展的活力。
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| 关 键 词： | 中小企业 网络营销 策略 |
Implementation of Network Marketing on the SME of China |
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| LI Kun-peng.Implementation of Network Marketing on the SME of China[J].Journal of Kaifeng University,2010,24(1):24-26. |
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| Authors: | LI Kun-peng |
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| Institution: | LI Kun-peng (Henan Radio ＆ TV College of Industry and Administration,Kaifeng 475004,Henan) |
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| Abstract: | The appearance of network marketing is the extension of traditional marketing.It has incomparable superiority.To the SME,the appearance of network marketing is to open up a new thinking for its development even more and have brought the opportunity to development of enterprises.On the foundation of analyzing the feasibility of launching network marketing from the SME,this article points that small and medium-sized enterprises should play a role in network marketing,inject fresh blood into the development of enterprises and add vigor to enterprise development. |
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| Keywords: | SME network marketing strategy |
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