| 城市整体营销体系下厦门会展业发展策略研究 |
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| 引用本文： | 林璧属,潘雪.城市整体营销体系下厦门会展业发展策略研究[J].厦门理工学院学报,2006,14(4):56-59,90. |
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| 作者姓名： | 林璧属 潘雪 |
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| 作者单位： | 厦门大学管理学院旅游系,福建,厦门,361005 |
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| 摘 要： | 阻滞厦门会展业快速发展的因素主要包括城市经济规模、会展场所规模、会展场所的配套设施和延伸服务、会展品牌、行业协会作用、展会面向对象和会展经营等，通过对上述因素的简要分析。提出会展业与城市整体营销体系相结合的发展策略，以会展促营销，以营销兴会展，以此推动厦门会展业的跨越式发展。
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| 关 键 词： | 城市整体营销 厦门 会展业 跨越式发展 |
| 文章编号： | 1008-3804（2006）04-0056-04 |
| 收稿时间： | 2006-08-24 |
| 修稿时间： | 2006-11-07 |
Strategies of Xiamen MICE Development under the City Integrated Marketing System |
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| LIN Bi-shu,PAN Xue.Strategies of Xiamen MICE Development under the City Integrated Marketing System[J].Journal of Xiamen University of Technology,2006,14(4):56-59,90. |
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| Authors: | LIN Bi-shu PAN Xue |
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| Abstract: | The factors that block the rapid development of MICE industry in Xiamen include its economic size, the capacity of exhibition venues, the quality of the facilities and extension services, reputation of their brands, roles by the trade associations, target customers and MICE operations. It is recommended that the MICE industry and the city forward for the MICE integrated marketing system are united for mutual development and in turn for the leap industry in Xiamen. |
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| Keywords: | city integrated marketing Xiamen meeting incentive conference and exhibition(MICE) leap forward |
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