动态市场中新产品最佳定位时机的选择及其分析框架

在动态的市场环境下，企业的新产品开发周期将不再是一个简单的递进过程，传统的快速定位原则并不一定能带来有利于企业的后果。本文分析了动态环境下新产品最佳定位时机的基本性质和构件条件，通过构建基本模型，解释了有哪些因素、为什么以及如何影响企业新产品最佳定位时机的调整，因而对进一步理论研究和管理实践具有重要支持作用。

Positioning New Product Feature in Dynamic Environments:the Choice of Optimal Time and Related Analysis Frame

In highly dynamic environments, the new product development (NPD) process, that is, creation and position, detailed design and integration of new products, will not be a simple gradual process. The early position of new product of classic NPD policy may not always be benefit to firms. The basic characteristic and conditions of optima position time under dynamic environment are analysed. By designing a basic model, the article explain what factors, why and how affect the changing of optimal position time of firm's new products, hence provides important suports to both the future research and be managial practice.